Illustration of a generic family scene (43rd Annual Viva La Vida Festival & Parade)

43rd Annual Viva La Vida Festival & Parade

Celebrations begin with a Grand Procession showcasing costumes, floats, props, live music, and dancers. Throughout the day, visitors can explore the Mariposa Plaza for hands-on art activities, traditional foods, live performances, and a low-rider exhibition. The event also features the Muertos Mercado, bringing together over twenty artisans and makers offering Day of the Dead crafts.

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Plan Your Visit

When

Hours

Grand Procession begins at 12 p.m.; activities run until 6 p.m.

Food & Drink

Traditional foods are available.

Parking

Frost Bank Parking Garage Entrance 1, 112 E. 4th St., Austin, TX 78701; or Frost Bank Parking Garage Entrance 2, entered on Brazos St. between 5th Street and 4th Street.

Going?

Location

Mexic-Arte Museum · 419 Congress Avenue, Austin, TX 78701 Get Directions

Local Insight & Ratings

Scare Factor

👻 👻 👻 👻 👻 (1/5)

Family Friendly

👶 👶 👶 👶 👶 (5/5)

Best For

Families and anyone interested in día de los muertos culture

Vibe

Colorful and celebratory

Energy Level

Moderate

Photo Friendly

High

Weather Sensitivity

Moderate

Tips & Advice

  • Parking is available at the Frost Bank Parking Garage, with entrances on East 4th Street and Brazos Street.

Special Events & Promotions

  • The 2026 special section theme is la ofrenda, with artist-commissioned ofrenda components carried through the parade and assembled on the festival stage.

Links & Contact

Halloween Events Near Me is an independent guide, not the organizer of this event. For tickets, entries, vendor spots or questions, contact the organizer directly through their website.

Frequently Asked Questions

What is the theme for the 2026 parade?

The 2026 special section theme is la ofrenda, with artist-commissioned pieces carried through the procession and assembled on an altar-like stage.

Where does the Grand Procession march?

The parade marches down historic 6th Street and culminates at East 4th Street and Congress Avenue.

What is available at the Muertos Mercado?

The market features more than 20 Día de los Muertos-inspired artists, artisans, vendors, and makers selling gifts and altar items.

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Always check the official website for the most current information.

We've done our best to keep details up-to-date, but event schedules, prices, and policies can change. For the latest updates, please visit the official website or contact the organizers directly. Halloween Events Near Me is an independent guide and isn't affiliated with the events we list.

Contributors & Updates

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